Kit Integration Guide

Introduction

Kit (formerly ConvertKit) is an email marketing platform trusted by thousands of food bloggers and content creators. The Phynite Analytics Kit Integration brings your email marketing analytics together with your website analytics in one unified dashboard.

Why connect Kit to Phynite Analytics?

Unified Analytics Dashboard: View both website and email performance in one place
Track Campaign Effectiveness: Monitor open rates, click rates, and subscriber engagement
Data-Driven Decisions: Use insights to optimize your email marketing strategy
Save Time: No more switching between multiple platforms
Understand What Resonates: See which campaigns drive the most traffic to your website
Optimize Subject Lines: Discover which subject lines generate the highest open rates

Getting Started

Requirements

Before connecting your Kit account, make sure you have:

An active Kit (ConvertKit) account (free or paid)
A Phynite Analytics account with completed setup
A dataset configured in Phynite Analytics

Note: All Kit account types are supported, though analytics features may vary based on your Kit plan level.

Connecting Your Kit Account

There are two ways to connect your Kit account to Phynite Analytics.

Option 1: Connect from the Phynite Dashboard

Log into your Phynite Analytics account.
Click your profile icon → Profile.
Scroll to Connected Services.
Find Kit (ConvertKit) and click Connect.
Log into your Kit account and click Authorize.
You’ll be redirected back to Phynite with a success message.
Go to Dashboard → Email → Kit to view your analytics.

Option 2: Install from the Kit App Store

Open your Kit dashboard.
Navigate to the Kit App Store.
Follow the prompts and authorize your Kit account.
Return to Phynite Analytics to see your email analytics.

What You Can Do with the Kit Integration

Email Analytics Dashboard

Access: Dashboard → Email → Kit

Your dashboard shows:

Average Open Rate
Average Click Rate
Average Recipients
Total Clicks
Account Information (name, email, plan type)

Pro Tip: Use this to identify which types of subject lines and content consistently perform best.

Broadcast Performance Analytics

Access: Dashboard → Email → Kit → View All Broadcasts

View and sort performance for each email broadcast, including:

Subject line
Send date and status (Published, Scheduled, Draft)
Open rate, click rate, recipients, unsubscribes, bounces, and delivery rate

Sort by date, status, open rate, or click rate.
Filter by All, Published, Scheduled, or Drafts.

Export Broadcast Data

Export your analytics for deeper analysis:

Go to Dashboard → Email → Kit → Broadcasts
Filter broadcasts as needed
Click Export → CSV or Export → Excel (.xlsx)

Includes: subject line, send date, status, open/click rates, recipients, and delivery data.

Tip: Export monthly to track trends or share data with your team.

Understanding Your Metrics

Open Rate

Shows how many recipients opened your email.
Formula: (Opens ÷ Recipients) × 100
Good Benchmark: 15–25% for food bloggers

Ways to improve:

Test subject lines
Send at optimal times
Keep your sender name consistent

Click Rate

Shows engagement with your links.
Formula: (Clicks ÷ Recipients) × 100
Good Benchmark: 2–5%

Ways to improve:

Use strong CTAs
Feature your best content
Keep links above the fold

Delivery Rate

Formula: ((Recipients − Bounces) ÷ Recipients) × 100
Aim for 95% or higher.
Clean your list regularly to maintain high deliverability.

Unsubscribe Count

Normal range: 0.1–0.5%
If higher, reduce email frequency or adjust content relevance.

Requirements & Limitations

You’ll need:

Active Kit account (free or paid)
Active Phynite Analytics subscription
Dataset configured

Access & Security

Read-only access — Phynite never sends emails
Secure OAuth 2.0 authentication
Tokens encrypted and expire every 6 months

Current Limitations

Displays up to 1,000 broadcasts
First load may take 2–20 seconds (then cached)
Drafts and scheduled emails show “No analytics yet”

Managing Your Connection

View connection status: Profile → Connected Services → Kit
Status indicators:
✅ Connected ⚠️ Expired ❌ Disconnected

To reconnect:
Click Reconnect Kit Account when prompted and reauthorize.
Takes under 30 seconds.

To disconnect:
Dashboard → Integrations → Kit → Disconnect

Disconnecting removes Phynite’s access but doesn’t delete your Kit data. You can reconnect anytime.

Troubleshooting

Kit Connection Expired Message
Click Reconnect Kit Account and reauthorize. Tokens expire every 6 months for security.

Broadcasts Not Showing Analytics
Drafts and scheduled emails don’t have analytics until they’re sent.
Recently sent broadcasts may take 5–10 minutes to update.

Connection Failed During Setup

“Dataset ID required” → Complete your dataset setup first
“Authorization failed” → Log into the correct Kit account
“Redirect mismatch” → Try again or contact support

Slow Loading Times
Initial loads fetch data from Kit’s API — subsequent loads are cached.
Use filters or export data for large datasets.

Frequently Asked Questions

Do I need a paid Kit account?
No. Free accounts work too. Paid plans unlock advanced analytics.

Can Phynite send emails through Kit?
No. Phynite only reads analytics — it never sends emails or changes your Kit account.

Can I connect multiple Kit accounts?
Each Phynite property can connect one Kit account.

Is my data secure?
Yes — OAuth 2.0, encrypted token storage, HTTPS, and read-only permissions ensure full security.

How often is data updated?
Every 5 minutes when viewing your Kit dashboard in Phynite.

What’s Next

Now that Kit is connected:

Explore analytics in Dashboard → Email → Kit
Identify your top-performing broadcasts
Track trends in open and click rates
Export data for deeper analysis
Use insights to improve your strategy

Pro Tips for Food Bloggers:

Compare email performance with website traffic

Test subject lines with or without emojis 🍪

Send holiday or seasonal roundups

Watch unsubscribe rates to manage frequency

Export monthly to monitor long-term growth